Maybe What You’re Trying to Sell Doesn’t Want to Be Sold
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These words, spoken by my mentor, hit me like a shockwave.
“Maybe what you’re trying to sell doesn’t want to be sold.”
I felt uncomfortable, nervous, even embarrassed. But at the same time, I burst into laughter because—it was true. That’s exactly what it felt like was happening with my sales coaching business.
You see, I left a four-year career in high-ticket sales to step into my mission—to serve at a greater capacity. And my logical mind did what it does best: it looked at the numbers, the awards, the proof of my ability, and it said, Hey, if people want to work with me, I need to show them something. I need to prove to them that I can help them sell.
So, I set out to enroll clients into sales coaching. I had some success. I worked with some incredible people. But if I’m being completely transparent—things didn’t flow the way I thought they would.
And that’s the power of working with a mentor. My current mentor, Katerina Satori, called me out:
“Pouya, maybe what you’re tryi...