Making Offers from a Place of Service: Shifting from Sales Funnels to Sales Oceans

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Making Offers from a Place of Service: Shifting from Sales Funnels to Sales Oceans

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The Inner Shift: From Taking to Serving

One of the biggest challenges I faced when transitioning from selling for others to selling for myself was the feeling that I was taking from someone when I made an offer. Deep down, I had unconscious beliefs that made me hesitate, worrying that I might offend someone or push them away.

But through reflection, coaching, and practice, I’ve come to peace with the truth:

 • When someone invests in my coaching, they’re making a deeper commitment to their transformation.

 • Getting paid is an exchange of love and commitment, not just a transaction.

 • It’s my responsibility to serve and share solutions with those who need them.

Yet, even with these insights, I noticed that in the middle of conversations, resistance would creep in:

“Oh no, don’t bring it up. They might feel pressured.”

“They’ll think I’m just trying to sell them something.”

This tension used to make my offers feel awkward, which in turn made the other person feel awkward. So, I started looking for a different approach.

The Breakthrough: Opening a Window Instead of Creating a Pathway

At first, I approached sales as:

“I have something valuable to give you, so let me tell you about it.”

But I realized that was the wrong direction. Instead, I started thinking of my offers as an invitation, not a persuasion.

Instead of creating a rigid pathway for people to follow, I began opening a window—a space where people could step in when they were ready. My presence, my coaching, my insights—these are simply an extension of my being.

A mentor once told me: “I get paid for being.”

Just like a tree is nourished simply by existing, as coaches and entrepreneurs, we receive abundance by showing up, serving, sharing ideas, and creating value. The natural byproduct of that is getting paid.

This shift transformed how I make offers. Instead of pushing, I now offer with ease, like this:

“Hey [Name], I love our conversation about [topic]. These are areas I’ve walked through deeply, and it’s my joy to help my clients find their own breakthroughs. If you ever feel called to explore this together, I’m happy to hold space for that. No pressure—just letting you know I’m here.”

Why this works:

✔ It’s truthful. I acknowledge our shared interest and my own journey.

✔ It’s an invitation, not a pitch. I hold space for them to have their own breakthrough.

✔ It respects their inner guidance. It’s not about me telling them what to do—it’s about them feeling called.

If they see value, they’ll step forward. If not, no pressure. Either way, the connection remains open.

Overcoming the Fear of Charging (Especially with Friends & Family)

A lot of people (myself included) struggle with charging friends and family for our services. But here’s the truth:

 • The people we love deserve our best, and true transformation comes with commitment.

 • I’ve had incredible mentors who gave me free advice, but the biggest breakthroughs came when I paid for coaching—I showed up with a whole new level of commitment.

 • We invest in restaurants, brands, and businesses without hesitation. Why wouldn’t we invest in the people we know and trust?

I no longer hesitate when making an offer. My approach is simple:

 1. Be present. See the whole person, not just a potential client.

 2. Hold space. Help them untangle their challenges.

 3. Offer from generosity. Let them know I’m available—without pressure.

Practical Steps: Making Offers Daily with Confidence

I’ve developed a simple daily practice:

✅ Make three offers a day from a place of certainty and ease.

✅ Be in nature while doing outreach—it keeps me open and connected.

✅ Use voice notes or video for a more personal touch.

✅ Before reaching out, pause and center myself in presence.

✅ Remember: “Be before doing.” The energy I bring matters more than the words I say.

By shifting from selling to serving, making offers has become effortless—and deeply fulfilling.

Final Thought: Set Boundaries & Respect Your Energy

One of the biggest lessons I’ve learned is to ask for consent before giving advice. I used to offer guidance freely, but now I practice:

 1. Observing without jumping in.

 2. Asking: “Would you like my perspective?”

 3. If they say yes, sharing insights.

 4. If they resonate, extending an invitation.

This prevents energetic leeches—people who take without committing—and ensures my coaching remains sacred and respected.

And here’s a pro tip: If someone constantly reaches out for free advice? Send them an offer. That will quickly establish boundaries.

At the end of the day, making offers isn’t about convincing—it’s about opening doors for those ready to walk through.

 
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