11 Powerful Business Lessons from David Sharpe & Legendary Marketer

 David Sharpe is the founder of Legendary Marketer, a company that has become one of the fastest-growing in the United States. I was drawn to him because of his story and humble background. From being a dropout and drug addict to finding his inner freedom, David fell in love with marketing, coaching, and building a community of thousands who found their success online.

I share these lessons with a sense of honor and deep gratitude for Dave. Being part of his community, attending his mastermind, and seeing how he operates has profoundly changed me and how I think about business, sales, and marketing.

 1. Treat people with respect and integrity. No one wants to be closed; people like to be led and supported. Your job is not to sell them but to understand where they are and help them move toward what they want.

 2. Do what is right, even if you lose money and sales. Always go over the agreement and refund policy, and make sure they have the money not only to afford the products but also to cover expenses in case of an emergency. Do not make income claims or set false expectations.

 3. Own your story; it is your greatest asset. You don’t have to be someone else. No one will give you the approval you need. You must approve yourself and your own story. It’s not about winning the sales game or making money; it’s about seeing your story through.

 4. Sales is not about convincing; it’s about genuine conversion. Tell them how you can help them. Most people are sold to many times. Do you close your friends, or do you serve them and help them find what they need? Everyone loves to buy, and no one likes to be sold to.

 5. Give people freedom and autonomy. No one likes to be micromanaged. Give your team and people plenty of room for flexibility. Allow your clients space to make mistakes. Never judge or make them feel wrong; they are always welcome to continue where they left off.

 6. Use common sense. Pay people on time. Don’t be greedy; play the long-term game. Give people a reason to want to keep doing business with you long term. Invest in your vision by investing in your people and your customers.

 7. Put on blinders and become obsessed with who you help. Don’t jump around from one stage to another. Stay focused on doing one thing really well. Everything other than your purpose to help your people is a distraction.

 8. Be direct with people and communication. Before asking questions in your community or with your mentor, do your own thinking and research. Be precise, give background and possible options, ask for their feedback, and then circle back with humility.

 9. Face conflicts head-on and don’t hide. Hiding from disagreements will only make things worse. Be authentic and honest, and work things out as they arise.

 10. Validate and differentiate. In client conversions, your job is not to try to coach or change them but to understand them and make them feel understood. Identify the missing piece in their journey to success, and if you can provide it, tell them how you can do it.

 11. Be consistent and dedicated to what you do. The grass is never greener on the other side but where you water it. Commit to sticking to something for six months, then two years, and see what you can do before jumping from one thing to another.

You can learn more about Dave's program here